Marketing Manager
About the role
Marketing Manager Location: New England Area Industry: Home Improvement / Home Remodeling About the Company Our client is a growing home improvement company in the New England area, currently doing approximately $6.5M in annual revenue with a goal of scaling to $30M+. The company is looking for a strong marketing leader who can help build structure, improve performance, manage key marketing functions, and support continued growth. This is a great opportunity for someone who understands full-funnel marketing in the home improvement industry and enjoys being hands-on with strategy, execution, people leadership, vendor management, and performance tracking. Position Overview The Senior Marketing Manager will oversee the company’s marketing function across lead generation, call center performance, events, retail marketing, vendor management, cost tracking, and overall marketing strategy. This person will manage and support a team that includes a Call Center Manager, Events Manager, and Retail Manager, with a broader team size of approximately 10–20 people. The ideal candidate will have strong experience in home improvement marketing and understand how to drive qualified leads, improve conversion, track cost of marketing, and partner closely with sales and operations. What You’ll Do Lead the overall marketing strategy to support company growth Oversee call center, events, retail marketing, and related lead generation functions Manage and support the Call Center Manager, Events Manager, and Retail Manager Lead a broader marketing team of approximately 10–20 people Manage marketing vendors, agencies, and external partners Track marketing costs, cost per lead, cost of marketing, ROI, and channel performance Build and improve reporting around lead generation, appointment setting, demos, close rates, and revenue by channel Evaluate lead quality and work with the sales team to improve performance across the funnel Ensure marketing programs are aligned with sales goals, operational capacity, and company growth objectives Develop and optimize events, retail, call center, and other local market lead generation programs Partner with leadership on budgeting, forecasting, planning, and growth initiatives Create accountability across the marketing team and vendor partners Identify opportunities to improve process, reporting, team structure, and overall marketing efficiency What We’re Looking For Full-funnel marketing experience in home improvement, home remodeling, home services, or a closely related industry Experience managing lead generation across multiple channels, including events, retail, call center, digital, traditional, and/or vendor-driven programs Strong understanding of marketing performance metrics, including cost per lead, cost of marketing, appointment rates, demo rates, close rates, ROI, and revenue contribution Experience managing vendors, agencies, lead partners, or external marketing providers Prior people leadership experience, ideally overseeing managers or team leads Ability to manage both strategy and day-to-day execution Strong analytical skills and comfort working with performance data Experience partnering with sales and operations leadership Strong communication, accountability, and leadership skills Ability to build structure in a growing company environment Home improvement marketing experience is strongly preferred Ideal Candidate Profile The ideal candidate will come from a home improvement or home services company and have experience overseeing multiple marketing functions, not just one channel. This person should understand how call center performance, lead quality, events, retail partnerships, vendor management, and sales conversion all work together to drive revenue. They should be comfortable managing people, holding vendors accountable, tracking costs, and helping a growing company build a more scalable marketing engine. Compensation Compensation will be competitive and based on experience. Relocation may be considered for the right candidate. Why This Opportunity This is an opportunity to join a growing home improvement company at an important stage of expansion. The right person will have the ability to make a meaningful impact, build out the marketing function, lead a team, improve performance, and help drive the next phase of company growth.
Required skills
marketing leader, return on investment, forecasting, leadership skills