Marketing Director
About the role
Marketing Director Job Description Position Summary The Marketing Manager is responsible for developing, executing, and continuously improving Harley Exteriors' marketing strategy to generate high-quality leads that support company growth and revenue objectives. This position provides leadership across all marketing functions, including digital marketing, retail partnerships, home shows, canvassing, referral programs, advertising, branding, reputation management, and vendor partnerships. The Marketing Manager leads and develops the marketing team while partnering closely with Sales, Operations, the Call Center, and Executive Leadership to ensure lead generation aligns with business capacity and strategic priorities. The ideal candidate is a data-driven leader who combines strategic thinking with operational execution. They thrive in a fast-paced environment, use analytics to drive decisions, hold themselves and others accountable for results, and continuously seek opportunities to improve marketing performance and customer acquisition. Essential Responsibilities Leadership & Team Development Lead, coach, and develop a high-performing Marketing department. Recruit, hire, onboard, train, and develop Retail, Home Show, and Canvassing teams. Establish clear performance expectations and accountability for all marketing employees. Conduct regular one-on-one coaching meetings and performance reviews. Foster a culture of collaboration, innovation, accountability, and continuous improvement. Recognize employee accomplishments while addressing performance concerns promptly. Promote Harley Exteriors' culture, values, and customer-first philosophy. Marketing Strategy & Lead Generation Develop and execute the company's comprehensive marketing strategy. Own all lead generation channels and continuously optimize performance. Evaluate new marketing opportunities while eliminating underperforming channels. Ensure marketing efforts support company revenue goals and production capacity. Partner with Sales and Operations to align lead generation with installation capacity. Develop campaigns that increase qualified leads and improve conversion throughout the sales funnel. Performance Management Monitor daily marketing performance and key business metrics. Analyze trends and recommend improvements based on data. Manage marketing budgets and maximize marketing return on investment. Hold vendors accountable for campaign performance. Review and optimize marketing spend based on measurable results. Present marketing performance and recommendations to executive leadership. Key Performance Indicators (KPIs) Success is measured by achieving or exceeding the following performance indicators. Marketing Performance Total Qualified Leads Lead Volume by Marketing Channel Marketing Qualified Leads (MQLs) Cost Per Lead (CPL) Cost Per Acquisition (CPA) Return on Advertising Spend (ROAS) Marketing ROI Website Conversion Rate Digital Campaign Performance Organic Search Rankings Sales Performance Booking Percentage Demo Percentage Close Rate by Lead Source Revenue by Marketing Channel Lead Quality Score Brand & Reputation Google Review Rating Number of New Google Reviews Customer Review Response Time Website Traffic Brand Awareness Social Media Engagement Department Performance Marketing Budget Performance Vendor Performance Team Productivity Recruiting Goals Employee Retention Home Show Performance Retail Performance Canvassing Performance Leadership Expectations Lead the department through measurable goals and accountability. Make data-driven decisions that improve marketing performance. Continuously evaluate marketing channels for effectiveness and ROI. Build strong partnerships across departments. Develop employees through coaching and leadership. Protect and strengthen the Harley Exteriors brand. Ensure marketing efforts consistently support company growth. Drive innovation while maintaining operational excellence. Operational Excellence Review daily marketing reports and campaign analytics. Monitor lead quality and marketing performance across all channels. Maintain marketing budgets and spending controls. Manage relationships with marketing vendors and agency partners. Approve marketing materials, messaging, creative assets, and campaigns. Ensure consistent branding across all customer touchpoints. Improve processes through testing, reporting, and continuous improvement. Maintain accurate reporting within LeadPerfection and other business systems. Customer Experience & Brand Management Protect and enhance Harley Exteriors' brand reputation. Manage the company's online reputation across all review platforms. Respond to customer feedback professionally and promptly. Drive initiatives that increase customer referrals and online reviews. Ensure consistent messaging across all marketing channels. Partner with Customer Service and Operations to improve customer satisfaction. Daily Responsibilities Review Daily Marketing Report (DMR). Monitor lead volume, booking percentage, and conversion rates. Review Call Center Efficiency Report. Communicate with marketing vendors regarding campaign performance. Monitor website traffic, paid advertising, SEO, and digital performance. Approve marketing materials and creative assets. Respond to online reviews. Monitor marketing budgets. Review competitor activity. Collaborate with Sales, Operations, and Call Center leadership. Qualifications Required Bachelor's degree in Marketing, Business, Communications, or related field, or equivalent combination of education and experience.
Required skills
continuous improvement, return on investment, Google, Rating, Customer Review, Response Time, Traffic, Social Media Engagement, Team Productivity